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robin@bobin.co.uk
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Work

bp

As the long-term UX Lead for bp, I spent seven years driving digital transformation across bp’s global markets and subsidiary brands Castrol and Aral.…

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Haleon

Haleon is a global leader in consumer health, home to 56 trusted brands including Sensodyne, Panadol, Centrum, and Voltaren. As UX Lead, I partnered…

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IG

IG Group is a global leader in online trading and investments, providing platforms for financial markets, spread betting, and CFDs. As UX Lead, I…

  • Strategy

    UX Strategy, Stakeholder Interviews, Landscape Analysis, Information Architecture, Data Insights, Financial Regulations

  • Design

    Wireframes, User Journeys, Experience Principles, Prototype, User Testing, Design System, Documentation

  • Client

    IG

  • Tags

    Information Architecture, Landscape Analysis, User Journeys, Wireframes

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The Macallan

The Macallan is one of the world’s most prestigious luxury single malt whisky brands, celebrated for its heritage, craftsmanship, and storytelling. I served as…

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Velocity Black

As Lead UX for Velocity Black, I supported the redesign of the website alongside a refreshed visual brand identity. My role began with a…

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Bacardi

As Lead UX Designer for Bacardi, I worked across two major initiatives to strengthen the brand’s digital presence. The first focused on the launch…

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Odlo

As UX Lead for Odlo’s website redesign, I was responsible for identifying opportunities to elevate the brand’s digital experience and strengthen user engagement. I…

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TCCC

As Lead UX within the WPP Open X team, I provided digital strategy and UX leadership across internal initiatives. Partnering with the EPICS team…

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Toyota

As a UX Designer on Toyota’s global platform, I played a key role in updating and optimising their product inventory experience. My work began…

  • Strategy

    UX Recommendations

  • Design

    Wireframes, Design System, Documentation

  • Client

    Toyota

  • Tags

    Documentation, Wireframes

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Rolls Royce

As Lead UX Designer for the Rolls-Royce Provenance project, I enhanced the digital experience of purchasing a pre-owned vehicle from the marque’s exclusive inventory.…

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Nexeon

As Lead UX Designer for Nexeon, I managed a small design team to deliver a complete website redesign aligned with the company’s new brand…

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BT / EE

As Lead UX Designer for BT / EE, I managed a small team to explore and define the concept of a connected family home…

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