As a UX Designer on Toyota’s global platform, I played a key role in updating and optimising their product inventory experience. My work began with a deep immersion into Toyota’s established design language and design system to ensure all recommendations aligned with brand standards while pushing the experience forward.

I provided strategic UX recommendations to enhance discoverability and engagement, ensuring that new and featured vehicles were more prominently highlighted and easily navigable across the site. This involved refining content hierarchy, streamlining navigation, and creating intuitive pathways that helped users explore the full product range with clarity.

The outcome was a product inventory experience that balanced consistency with innovation — maintaining Toyota’s trusted global brand identity while driving stronger visibility, engagement, and customer interaction with their latest offerings.