As UX Lead for Odlo’s website redesign, I was responsible for identifying opportunities to elevate the brand’s digital experience and strengthen user engagement. I conducted an extensive heuristic evaluation and full-site audit, assessing usability, accessibility, navigation, and conversion pathways. This analysis uncovered a range of pain points and friction across the customer journey, from product discovery to checkout.

Building on these insights, I created a set of clear, actionable recommendations prioritised around business value and user impact. I presented these findings directly to key stakeholders, aligning them on strategic priorities and translating opportunities into a development-ready backlog.

The outcome was a structured roadmap of UX improvements designed to enhance usability, boost engagement, and create a more seamless shopping experience, forming the foundation for Odlo’s redesigned digital presence.