Volvo is a global leader in automotive innovation, renowned for its commitment to safety, design, and sustainability. As part of a multi-market engagement, I worked closely with Volvo teams in Gothenburg, Sweden, to design a new navigation experience that could scale across markets and support a rapidly growing product inventory. This included developing a new car configurator that simplified the process of customising vehicles, and creating global templates for product detail pages (PDPs) that highlighted the benefits, features, and technology of Volvo’s latest models in a consistent and engaging way.

My role extended beyond UX design into building long-term client relationships and collaboration structures. I regularly commuted to Gothenburg, embedding within Volvo’s internal teams and supporting workshops, testing, and co-creation sessions. These efforts not only strengthened trust and delivery but also helped form the genesis of AKQA’s Gothenburg office (AKQA Gothenburg), establishing a new base for collaboration and innovation with Volvo and other Nordic clients.

Through this work, we delivered experiences that were globally scalable yet locally adaptable, providing Volvo with a stronger platform to showcase its vehicles and engage with customers worldwide while laying the foundation for ongoing partnership and innovation.

Key contributions included:

• Component Design & IA Evolution – Led the design and development of reusable components and updated global site navigation and information architecture to reflect Volvo’s expanding product lineup.
• Product Experience & Launches – Designed and launched multiple model and trim pages, including the XC90, S90, Polestar, Excellence, V60, and XC60.
• Tools & Interactive Features – Created the US Stock Locator to surface available inventory, the Dealer Locator to connect customers with local retailers, and a car seat selector tool to help owners find optimal seating solutions.
• VBS Car Configurator – Supported user testing and experience design to refine the customisation journey.
• E-Commerce & Accessories – Designed the Accessories section to showcase and integrate both internal and external add-ons into the purchase flow.
• Content Architecture & Storytelling – Developed PDP (Product Detail Page) architecture templates for all models, editorial storytelling templates, and a strategy for incorporating user-generated content.
• Digital Communications – Designed enewsletter templates to strengthen brand engagement.

Through strategic thinking and hands-on design, I delivered a scalable UX framework that supported Volvo’s evolving global product and content ecosystem while enhancing the customer journey from discovery to purchase.