As part of the Nike NTC team, I worked as a UX designer delivering rapid, iterative ideation to shape the product’s experience and behaviour. Working closely with product managers, visual designers, and developers, I produced quick conceptual sketches and interaction flows to explore and validate ideas at speed, ensuring alignment with both brand values and user needs.

I conducted a detailed landscape analysis of leading fitness and health tracking apps, auditing their feature sets, interaction patterns, and engagement strategies. This competitive review uncovered key patterns and best practices that informed NTC’s design direction, ensuring we balanced innovation with familiarity to drive adoption.

By combining insight-driven research with fast, tangible design outputs, I helped the team define a clear, user-centric vision for the Nike Training Club experience.