As Lead UX Designer for the Rolls-Royce Provenance project, I enhanced the digital experience of purchasing a pre-owned vehicle from the marque’s exclusive inventory. The aim was to communicate the unique benefits of the Provenance programme — from immediate availability to bespoke customisation options — while maintaining the brand’s hallmark sense of luxury and craftsmanship. I shaped an experience that balanced functional clarity with refined aesthetics, ensuring discerning clients could explore, select, and personalise their chosen vehicle with confidence and ease.