As a UX Designer for Virgin Holidays, I helped design a conversational UI that enabled customers to research, plan, and book holidays through a natural, dialogue-based interface. The goal was to replicate the expertise and reassurance of speaking with a human travel agent, while providing the convenience of a digital experience. I conducted usability testing to evaluate ease of use, booking confidence, and package selection within the conversational flow. Insights from this testing informed refinements that improved clarity, trust, and conversion, ensuring the experience felt both intuitive and personable.