New Media Age is the UK’s leading weekly interactive media publication, so the perfect partner for the Viral Ad Network to power it’s viral brand and user generated content charts. Each week the chart is updated with the latest and most shared Brand and UGC videos in the UK.

This week’s charts have been dominated by the upcoming football world cup in South Africa and Britain’s Got Talent on ITV1. At the top of the brand chart is Nike’s World Cup 2010 campaign including a bearded Wayne Rooney! Also making the cut, but not the final Brazil 23 man squad, is Ronaldinho. Watch the ad below:

[youtube]http://www.youtube.com/watch?v=idLG6jh23yE[/youtube]

Sitting at the top of the UGC chart is a remix of Eastender Phil Mitchell’s infamous punch. The scene where Phil Mitchell punches Ben is beautifully crafted to the backdrop of Lethal Bizzle’s “Pow! (Forward)”. Watch the video below:

[youtube]http://www.youtube.com/watch?v=4rOrzkc2SiU[/youtube]

Check out the NMA Viral Brand Chart here

Check out the NMA Viral UGC Chart here